Urban Roast: The Ultimate Holiday Pop-Up Experience

November 18, 2025
 - 
December 31, 2025
Urban Roast - Penn Quarter

About The Event

Warm up, drink up, and step into the magic.
Located just steps away from the DowntownDC Holiday Market, Urban Roast (916 G Street NW) has transformed into the city’s most immersive Christmas experience. If you are visiting the market opening, Urban Roast is the essential stop for festive cocktails and floor-to-ceiling holiday cheer.

Four Distinct Holiday Worlds

Winter Wonderland (Main Floor): Step into a shimmering forest of white. The main dining room is draped in thousands of icicle lights, snowy branches, and elegantly decorated pine trees, creating the perfect backdrop for a cozy winter meal.

Candyland (The Rose Room): Their famous Rose Room is transformed into a pink-hued confectionary dream featuring walls of florals, oversized lollipops, and candy canes that pop against the vibrant lighting.

The Grinch’s Lair (Secondary Dining Room): Feeling a little mischievous? Delight in their whimsy Grinch-themed room. Bathed in green mood lighting and decorated with “Whoville” inspired trees, this space captures the fun of the season’s favorite anti-hero.

The North Pole (Upstairs Bar): Head upstairs to visit Santa’s home base. This cool blue zone features icy neon lights, snowflakes, and life-sized Santa statues, and Jolly Old Saint Nick himself holding court.

Eat, Drink & Be Merry

Their holiday menu is designed to be shared and photographed:
  • Famous DIY S’mores: Roast your own marshmallows tableside or at their signature fire pits! Featuring options like Reese’s, Oreos, and strawberries.
  • Festive Cocktails: From the S’mores Espresso Martini to the Grinch Stole This Marg and warming Canpfire Hot Cocoa, their bar team is serving up liquid holiday cheer!
  • Seasonal Bites: Enjoy a full menu featuring hearty favorites like artisanal charcuterie boards, empanadas, savory lamb shank and more to fuel your holiday shopping.
 

Visit

Location: 916 G St NW, Washington, DC (A 2-minute walk from the Holiday Market entrance).

Opening Hours:

  • Mon – Thu: 11:00 AM – 10:00 PM
  • Fri: 11:00 AM – 12:00 AM
  • Sat: 10:00 AM – 12:00 AM
  • Sun: 10:00 AM – 10:00 PM
Reservations are highly recommended as spaces fill quickly during the Holiday Market season! Reserve at www.urbanroastdc.com.
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