Strategic communications plans support the full spectrum of DowntownDC BID initiatives to reflect the Downtown brand in all aspects of communication. This includes creating a strong graphic identity and consistent messaging, planning public outreach initiatives, coordinating and managing special events, disseminating a wide range of publications and information products, maintaining cooperative relationships with partner organizations, and providing communications support to all BID departments.
The BID uses an integrated program of communications and public relations, events and cross-promotion between businesses to communicate the message of Downtown's renaissance. Comprehensive research helps keep track of shifts in consumer perceptions, while economic development programs designed to attract office tenants and retailers are coordinated with area developers and commercial leasing agents.
The BID’s dynamic communications program layers traditional media with social media platforms and emerging technologies. A monthly electronic newsletter, the Downtown Update, keeps more than 8,000 stakeholders and other interested parties apprised of news, trends and developments taking place in Downtown. Other tools include a newly redesigned website; Twitter, Facebook and an integrated Salesforce™ enterprise cloud computer solution-all of which highlight new development projects, retail stores, hotels, cultural and arts entertainment and restaurants. In addition, our Leadership Paper series foster a dialogue about critical issues related to Downtown Washington's economic, social and physical development.
DowntownDC BID Communications—focused on everything from sustainability efforts and transit to traffic and parking—tracks the pulse of the neighborhood so that businesses, workers, residents and visitors can stay in the know.
For further information about the Communication Department, contact Karyn Le Blanc, Director of Communications, at firstname.lastname@example.org.