The BID executes strategic communications plans to support the full spectrum of DowntownDC BID initiatives and activities including the essential work carried out by our red-uniformed Safety/Hospitality and Maintenance (SAM) team to promotion for local businesses to sustainability, solving homelessness, improving public space and more. '
The communications team works to create a strong graphic identity and consistent messaging, planning public outreach initiatives, coordinating and managing special events, disseminating a wide range of publications and information products, maintaining cooperative relationships with partner organizations and providing communications support to all BID departments.
The BID uses an integrated program of communications and public relations, events and cross-promotion between businesses to communicate the message of Downtown's renaissance. Comprehensive research helps keep track of shifts in consumer perceptions, while economic development programs designed to attract office tenants and retailers are coordinated with area developers and commercial leasing agents.
The BID’s dynamic communications program layers traditional media with social media platforms and emerging technologies. A monthly electronic newsletter, the Downtown Update, keeps more than 8,000 stakeholders and other interested parties apprised of news, trends and developments taking place in Downtown. Other tools include a website maintained by the communciations department, social media accounts and an integrated Salesforce™ enterprise cloud computer solution.
On the publications side, the BID communications department edits and designs key reports including our Annual Report and State of Downtown Report. The communications department works with the economic development staff to publish data reports featuring hotel and restaurant, employment, retail information and other statistics of importance to current and potential stakeholders. Across all departments, our Leadership Paper series fosters a dialogue about critical issues related to Downtown Washington's economic, social and physical development and our how2 papers serve as useful guides for many Downtown stakeholders.
For further information about the Communications Department, please contact Communications Manager Rachel Rose Hartman at firstname.lastname@example.org.