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In light of Downtown’s continuing transformation as a cultural and entertainment district, and anticipating the many new retail projects that will create a major regional shopping district within the Downtown BID area, adding more than $300 million a year of annual sales in the next five years, the Downtown BID has begun to refocus attention on the quality of experience in public areas and spaces.

As part of this effort the Downtown BID invited internationally known placemarking expert Fred Kent, president of Project for Public Spaces, to facilitate a day-long workshop on Wednesday, July 30, 2008.

The placemaking workshop was the first step in developing a common framework and shared language about designing and managing public spaces. Participants were introduced to a range of topics where placemaking could be applied and got hands-on experience in assessing conditions in Downtown.