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BID Programs > Marketing

Marketing

Downtown BID marketing programs involve developing strategic communications plans that support the full spectrum of BID initiatives to promote economic development in the Downtown. This includes creating a strong graphic identity and consistent communications messaging for the BID, planning public outreach activities, coordinating and managing special events, disseminating a wide range of publications and information products, maintaining cooperative relationships with partner organizations and providing communications support to other departments within the BID.

The BID uses an integrated combination of advertising, communications and public relations, sponsorship of events and activities, and assistance with cross-promotion between businesses to communicate the message of Downtown's renaissance. A comprehensive research and database program keeps track of shifts in consumer perception to keep Downtown BID marketing programs on track. Economic development programs designed to attract office tenant and retail store operators are coordinated with area developers and commercial leasing agents.

The following are just a few examples of ongoing Marketing activities designed to help promote Downtown and its competitive advantages:

Corporate Communications

  • Annual Report
  • State of Downtown Report
  • Quarterly Development and Construction Reports
  • Downtown News Update
  • Downtown Events Update
  • 2006 Calendar Card
  • Circulator Bus Advertising
  • The Case for Retail in Downtown Washington
  • Market Potentials for Destination Retailing in Downtown DC
  • downtown = shopping Brochure
  • downtown = distinctive dining Flyer
  • downtown = bicycle parking Brochure
  • Toward the New Downtown Brochure

Special Events

Downtown DC buzzes with activity no matter what the season. Springtime brings the National Cherry Blossom Festival® with a variety of activities to celebrate the season's arrival. The FRESHFARM Farmer's Market (8th and E Streets) is where locally grown produce finds its way to Downtown dinner tables May through November. Summertime sizzles with adventurous and innovative performances as part of the Capital Fringe Festival on 7th Street. Fall is for Arts on Foot, Downtown's free visual and performing arts festival. Holiday is always an especially bright season with festive lights, banners and store windows to warm your spirit. Our Holiday Market makes one-stop, unique gift shopping a neighborhood gathering place.

Public Outreach

  • WUSA-9 "downtown =" Promotional Campaign
  • DCBIA Retail Committee Fall Program
  • Pedestrian Perceptions Survey

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Did you know?
3,816,000 pounds of litter were removed from Downtown last year.