Marketing

Downtown BID marketing programs involve developing strategic communications plans that support the full spectrum of BID initiatives to promote economic development in the Downtown. This includes creating a strong graphic identity and consistent communications messaging for the BID, planning public outreach activities, coordinating and managing special events, disseminating a wide range of publications and information products, maintaining cooperative relationships with partner organizations and providing communications support to other departments within the BID.

The BID uses an integrated combination of advertising, communications and public relations, sponsorship of events and activities, and assistance with cross-promotion between businesses to communicate the message of Downtown's renaissance. A comprehensive research and database program keeps track of shifts in consumer perception to keep Downtown BID marketing programs on track. Economic development programs designed to attract office tenant and retail store operators are coordinated with area developers and commercial leasing agents.

The following are just a few examples of ongoing Marketing activities designed to help promote Downtown and its competitive advantages:

Corporate Communications

Annual Report
State of Downtown Report
Quarterly Development and Construction Reports
Downtown News Update
Downtown Events Update
2006 Calendar Card
Circulator Bus Advertising
The Case for Retail in Downtown Washington
Market Potentials for Destination Retailing in Downtown DC
downtown = shopping Brochure
downtown = distinctive dining Flyer
downtown = bicycle parking Brochure
Toward the New Downtown Brochure

Special Events

Downtown DC buzzes with activity no matter what the season. Springtime brings the National Cherry Blossom Festival® with a variety of activities to celebrate the season's arrival. The FRESHFARM Farmer's Market (8th and E Streets) is where locally grown produce finds its way to Downtown dinner tables May through November. Summertime sizzles with adventurous and innovative performances as part of the Capital Fringe Festival on 7th Street. Fall is for Arts on Foot, Downtown's free visual and performing arts festival. Holiday is always an especially bright season with festive lights, banners and store windows to warm your spirit. Our Holiday Market makes one-stop, unique gift shopping a neighborhood gathering place.

Public Outreach

WUSA-9 "downtown =" Promotional Campaign
DCBIA Retail Committee Fall Program
Pedestrian Perceptions Survey

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Did you know?
3,816,000 pounds of litter were removed from Downtown last year.