Downtown Welcomes West Elm to Retail Mix

Thursday, August 16, 2007

By DowntownDC

A new destination for contemporary design and urban style has arrived Downtown.  West elm, the Brooklyn-based home furnishings store known for its trademark loft-style designs at affordable prices, opened the doors to its first flagship store on Monday, August 20, in the historic Woodies building located at 10th and G Streets.

Taking more than 37,500 square feet in the historic building in the heart of Downtown at Metro Center, this will be the largest store for the Williams-Sonoma, Inc. brand, west elm’s parent company and the first of three exciting new additions to the area and to the Woodies building. Zara, the Spanish retailer, and Madame Tussauds, the world’s premier wax museum, are both slated to open this fall.

“This is a sign of great things to come,” said Rich Bradley, executive director of the Downtown BID. “Downtown is well on its way to becoming the region's premier shopping destination.” 

Residents, workers and visitors alike will now be able to fill their homes and offices with the stores chic, modern style thanks to the city’s $4.9 million investment through the Downtown Retail Tax Increment Financing (TIF), which made it possible for Douglas Development and west elm to join forces. As a result, more than 130 jobs have been created for area residents with more than 60% of the current staff residing in Washington, DC. 

Through Sunday, September 22, a special sweepstakes will be offered with a chance to win one of two prizes: a $2,000 west elm makeover for any room of your choice or a Metro SmarTrip card valued at $2,000. For more information, call 202.347.8929 or visit